The state-run website Didban, affiliated with the Iranian regime, reported on February 17th about a concerning trend: a sharp decline in viewership for the regime’s radio and TV programs. The latest survey results reveal significant drops in audience numbers across various shows, with notable examples such as the ‘Tabib’ program retaining only 10% of its viewership, ‘Seyyed Khandan’ and ‘Pavarghi’ each with a mere 7%, and ‘Begu Bekhand’ with 8%. Similarly, the ‘Sarnakh’ program falls below two percent, and ‘Khosh Namak’ hovers around 6%, marking them as some of the least successful programs on television.
Even prominent religious programs like the Samte Khoda show have not been immune to this decline. From December 2019 to December 2021, its audience share plummeted from 26.2% to 18.2%, continuing its downward trajectory to approximately 15% in recent years. Another significant program, Meydoun, which was once among the top 10 popular TV programs in December 2019 with 17.8% viewership, has seen its audience dwindle to a mere 7% despite heavy advertising efforts online.
Similarly, the Salam Sobh Bekheyr program experienced a decline from 10.5% viewership in December 2019 to 8% in December 2021, now hovering around 7% in the latest statistics.
The summer of 2023 saw only a handful of serials on the air, with even those garnering the lowest audience numbers. For instance, according to research center findings, Bazpors outperformed Eshgh-e Kufi, while Nikan, Soran, and Ashura ranked third to fifth, each averaging 83,000, 69,000, and 42,000 views, respectively. Serials like Rahil, Hamegiri, and Jeres struggled to attract even 30,000 views per episode, indicating dismal performance. With a total of approximately 11 million views for 157 episodes of these serials, the average viewership per episode of new Iranian television series in the summer of 2023 was a meager 70,000, notably lower than the previous year’s average.
On November 13th, during a conversation on the regime’s channel One, Mahmoud Gaberlou, a critic and cinema expert, openly acknowledged the declining state of the mullahs’ radio and television. He highlighted the inability to conceal the dwindling audience percentages, expressing skepticism about the authenticity of the statistics provided by the Radio and Television Research Center, accusing them of manipulation and lack of transparency, a sentiment echoed by media reports exposing such practices.
Source » irannewsupdate